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A Beginner’s Guide to Google Website Optimizer

November 21st, 2010 | Out-source , Seo

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If you want to make real progress in increasing the conversion rates on your website, randomly trying different headlines, images, and other elements on your pages and crossing your fingers isn’t going to get you very far. You need something that can give you real data about what’s working and what’s not. Even better is a free tool that can manage your conversion testing. Leave it to Google to provide just such a tool: Website Optimizer.

What is Google Website Optimizer?

Google Website Optimizer is a free tool for creating experiments for conversion rate testing. You set up experiments for various elements on your pages and then Google randomly serves the different versions of your pages to real visitors who come to your website. There are huge advantages to this method of testing over other sites that test your pages with people who may or may not fall into your target market. With Google Website Optimizer, you know that the people who are participating in these tests are your target market (or at least your target visitor).

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